Monday, 4 February 2013

Print Products

We decided to keep the first draft of the magazine advert quite simple as it still is work in progress, the image below shows our first draft. We need to add in some colour correction, sharpening of edges and need to create a more authentic look to the advert. 

For the final version we went over the outline of the artists with a white glow to differentiate the layer from the background since the actual outline of their bodies composed of sharp edges and tones that did not match. We imposed an outer glow around them to lift them up and so the sharp outlines would be hidden, albeit, not very well. The main problem we faced was with Nicki’s hair. It was difficult to go deep enough to outline every hairline and make it seem realistic. 


The first draft of the digipack front cover was rushed and not planned through. We wanted to see where we should angle the images and place them. We changed the layout of the front cover and liked the idea of having both Drake and Nicki on the front cover. We took the audience feedback into consideration and decided to place two medium shots instead of a long shot of the artists.


We decided to use the shot of Drake as we intended however changed the picture of Nicki as it was difficult to crop around the image and feather it therefore we had to use another image of her. We decided to change the layout of the title as we believed the previous layout was too simple and looked boring however the new layout would grab the viewer’s attention. The image below shows the final version of our front cover: 



While working on the back cover we came across a few ideas on how to portray Drake. We wanted the image to be similar to that used in the magazine advert but with Drake and Nicki on opposing sides and only showing half of their body. We first started with a plain background with an image of Drake which we then aligned more to the right and added in the disclaimer information.



We then added in text and aligned it to the middle as we saw that many of our case studies had done this too. We included information about the features of the album and the songs the album holds. 



To finish the back cover, we added in an image of Nicki, in the image below you can see the final edition of our back cover: 


We started the first insert by placing a message from the artist Drake which we created using answers from the real Drake from his previous interviews. We placed this writing on a background of two colours. This looked rather simple and we thought it worked well.
























We decided to change the background colours and added in an image of Drake as we thought the insert looked rather dull and thought the image worked well as it looked as if Drake was looking at the message. In the image below you can see our final version of the insert 1:


























The second insert focuses strictly on Nicki, as the first focused on Drake. It shows Nicki in a more relaxed mood, as compared to the extravagant lifestyle she is normally seen in. When attempting to create this second insert, we came across a dilemma as we haven’t taken many shots of Nicki therefore we were low on images we could use of her. We decided to attempt to use a still image of her from the actual music video itself and placed an image of her on the bottom of the page.





















The previous image was difficult to feather as it was taken via a print screen from the actual video itself and some of Nicki’s knee was missing hence this image was not appropriate. We decided to use another shot of Nicki and sharpened the image to make it look clearer. We then added in a short message from Nicki to her fans. The image below shows our final edition of insert 2:



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