We decided to keep the
first draft of the magazine advert quite simple as it still is work in progress, the
image below shows our first draft. We need to add in some colour correction,
sharpening of edges and need to create a more authentic look to the advert.
For the final version we
went over the outline of the artists with a white glow to differentiate the layer
from the background since the actual outline of their bodies composed of sharp
edges and tones that did not match. We imposed an outer glow around them to
lift them up and so the sharp outlines would be hidden, albeit, not very well.
The main problem we faced was with Nicki’s hair. It was difficult to go deep
enough to outline every hairline and make it seem realistic.
The first draft of the digipack front
cover was rushed and not planned through. We wanted to see where we should
angle the images and place them. We changed the layout of the front cover and
liked the idea of having both Drake and Nicki on the front cover. We took the
audience feedback into consideration and decided to place two medium shots
instead of a long shot of the artists.
We decided to use the shot of Drake as
we intended however changed the picture of Nicki as it was difficult to crop
around the image and feather it therefore we had to use another image of her. We
decided to change the layout of the title as we believed the previous layout
was too simple and looked boring however the new layout would grab the viewer’s
attention. The image below shows the final version of our front cover:
While working on the back cover we
came across a few ideas on how to portray Drake. We wanted the image to be
similar to that used in the magazine advert but with Drake and Nicki on
opposing sides and only showing half of their body. We first started with
a plain background with an image of Drake which we then aligned more to the
right and added in the disclaimer information.
We then added in text and aligned it
to the middle as we saw that many of our case studies had done this too. We
included information about the features of the album and the songs the album
holds.
To finish the back cover, we added in
an image of Nicki, in the image below you can see the final edition of our back
cover:
We started the first insert by placing
a message from the artist Drake which we created using answers from the real
Drake from his previous interviews. We placed this writing on a background of
two colours. This looked rather simple and we thought it worked well.
We decided to change the background
colours and added in an image of Drake as we thought the insert looked rather
dull and thought the image worked well as it looked as if Drake was looking at
the message. In the image below you can see our final version of the insert 1:
The second insert focuses strictly on
Nicki, as the first focused on Drake. It shows Nicki in a more relaxed mood, as
compared to the extravagant lifestyle she is normally seen in. When
attempting to create this second insert, we came across a dilemma as we haven’t
taken many shots of Nicki therefore we were low on images we could use of her.
We decided to attempt to use a still image of her from the actual music video
itself and placed an image of her on the bottom of the page.
The previous image was difficult to
feather as it was taken via a print screen from the actual video itself and
some of Nicki’s knee was missing hence this image was not appropriate. We
decided to use another shot of Nicki and sharpened the image to make it look clearer.
We then added in a short message from Nicki to her fans. The image below shows
our final edition of insert 2:
