Treatment

The treatment is for the song “Make Me Proud" is a song by artist Drake, releasd as the second single from his second studio album, Take Care. The song features rapper Nicki Minaj. It was released as a digital download on October 16, 2011 and impacted rhythmic radio on October 25, 2011 in the U.S. The song genre is hip hop and it has a medium steady beat, one that can be used to show a variation in shots all within a small time frame. The length of the song is 3:40 (Digital album version). We will try to create an atmosphere within the video which is similar to that seen in other music videos by Drake and by his record label. We are planning to take various shots around London; the location of the shots will be determined by the lyrics. A studio may be used for when the female is singing as her videos are frequently shot in studios rather than at actual locations. The video will be performance based throughout and will tell a story.

The story is that our character; Drake and another female were in a relationship. He was the classic "gangster" whilst she was the ideal docile girl. She was focusing on her studies whereas he was addicted to the life of crime and drugs. The song sees the two being separated at a later stage and him becoming regretful. They meet around seven years later, he is still the same person as he was and she has grown into a successful business woman who has an ambition of success. The beginning will show flashbacks of the relationship and various shots will be in place throughout. The video will also include shots of the two in the present day and there will be lip-synching from time to time. The studio may be used to take shots in which Drake is shown to be depressed now that he is not with his ex anymore. The video will focus on him being more regretful of the person he has become and regretful of his current girlfriend as she is not the same as his ex. The ex will be Nicki Minaj and she will portrayed doing a handful of bodily gestures. She will be rapping her way through the video with her face normally facing the camera directly as if she is talking straight to the audience. Various shots of the ex will be shown as she is walking in Oxford Street going for work dressed smartly and looking healthy and successful. On the other hand, shots of Drake drinking and being down will be shown. 

Here's the link to the pitch which was conducted by myself and Ismael of our treatment and the feeback we received: